Now that we've got the pretentious title out of the way, what I really mean to say is that lately I've been watching Red vs Blue . All the classic signs of this being the Next Big Megan Obsession are developing.
And I, still convinced that my eight-year Star Wars monogamy is the way normal fandom works, am trying to figure out why. What is it about a certain story that latches on to people?
I think part of the key with Red vs Blue is the perpetual recognition of fandom elements in everyday life. Let me explain. While set in some strange offshoot of the Halo universe, the dominant aesthetic of Red vs Blue is very down-to-earth. The characters, with some exceptions, speak very casually. The music, with some exceptions, is acoustic guitar and simple sounds. And the names are the opposite of exotic. You've got characters called Caboose, Church, Doc, Texas, Washington...all words that one might hear in everyday life. The AI in this show are named after Greek letters: Delta, Alpha. Try looking down a list of brand names without finding a couple of those.
So my theory is that RvB is primed to be a flash-flood of a fandom because as soon as somebody starts watching, they're going to start associating these names as seen in real life with these names as seen on the show. Those connections within the brain get formed fast and deep, and soon nobody can give anybody else directions without shouting "South! North!" as if those words are incredibly significant.
Which they are.